Program Outline
The program provides in-depth understanding and knowledge of the theories and practices in the sport industry. Students will scientifically analyze the businesses and activities of various sports and leisure activities. Also, students gain various managerial skills, as well as a proper mindset required for successful sport management.
Educational Objectives
Students are developed into highly skilled sport managers and marketers, as well as community and leisure sport instructors who can work effectively in various types of sport and leisure businesses and organizations.
Curriculum
Courses on Sport Industry Management Theories
| Courses on SportIndustry ManagementTheories | |||
|---|---|---|---|
| Curriculum | Code | Subject | Credits |
| 47005 | Sport Accounting·Finance | 2 | |
| 47007 | Sport Economics | 2 | |
| 47016 | Human Resource Management in Sport | 2 | |
| 47018 | Sport Facility Management | 2 | |
| 47043 | Sport Marketing Seminar | 2 | |
| 47045 | Sport Management Seminar | 2 | |
| 47047 | SportPromotion | 2 | |
Courses on Sport Industry Management Practices
Courses onSportIndustry ManagementPractices |
|||
|---|---|---|---|
| Curriculum | Code | Subject | Credits |
| 47002 | Sport Communication | 2 | |
| 47006 | Sport Consumer Behavior | 2 | |
| 47009 | Sport Marketing Information System | 2 | |
| 47031 | Sport Event Planning | 2 | |
| 47044 | Sport Industry Seminar | 2 | |
| 47046 | Consulting in Sport Marketing | 2 | |
| 47048 | Sport Marketing Research | 2 | |
| 47049 | Sport Law | 2 | |
| 47050 | Case Studies in Olympic Marketing | 2 | |
| 47051 | Sport Public Relations | 2 | |
| 47053 | Sport Service Marketing Seminar | 2 | |
| 47054 | Budgeting in Sport Organizations | 2 | |
| 47056 | Sport Fundraising | 2 | |
| 47058 | Sport Organizational Behavior | 2 | |
Courses on Thesis
| Courses on Thesis | |||
|---|---|---|---|
| Curriculum | Code | Subject | Credits |
| 47041 | Research Methods in Sport Marketing | 2 | |
| 47042 | Statistics in Sport Marketing | 2 | |