Academic Program

Graduate School of Sport and Leisure Studies


Sport Industry and Management Major


Program Outline

The program provides in-depth understanding and knowledge of the theories and practices in the sport industry. Students will scientifically analyze the businesses and activities of various sports and leisure activities. Also, students gain various managerial skills, as well as a proper mindset required for successful sport management.

Educational Objectives

Students are developed into highly skilled sport managers and marketers, as well as community and leisure sport instructors who can work effectively in various types of sport and leisure businesses and organizations.

Common

Curriculum

Courses common to all majors
Courses on Sport Industry and Management Major
Curriculum
Code
Subject
Credits 
47006
Sport Consumer Behavior
2
47061
Text Mining for Sport Market
2
47016
Human Resource Management in Sport
2
47031
Sport Event Planning
2
47040
Theory Sport Industry
2
47043
Sport Marketing Seminar
2
47045
Sport Management Seminar
2
47048
Sport Marketing Research
2